OUR JOURNEY
At Other Iceland, we wanted to create a unique luxury travel experience that showcases Iceland's natural beauty, off-the-beaten-path destinations, and exclusive accommodations, utilizing our expertise and passion for luxury travel and local knowledge, which we have accumulated through years of experience in the industry.
WHO ARE WE
Einar Ólafur Matthíasson, the founder of Other Iceland, is an experienced Icelandic guide with a deep passion for the country’s wild and varied landscapes. With a background in photography, he brings a thoughtful and artistic eye to the places he explores, often helping travelers see Iceland in a more intimate and personal way. For over a decade,
Einar Óli, as most people call him, has been guiding guests to some of the most remote corners of the country—whether through vast highlands, across glaciers, or into quiet valleys—usually behind the wheel of a sturdy Super Jeep.
His years of experience and calm presence make him a trusted companion on the road, especially in Iceland’s more rugged and lesser-known regions.
Fluent in several languages, including English and Danish, Einar Óli is known for his friendly approach and ability to adapt each journey to the interests of those he's guiding. His photography background continues to shape his work, not only in capturing the beauty of Iceland but in helping others connect more deeply with the land through observation, storytelling, and shared discovery.

Ice in Iceland is both a mesmerizing and ever-changing natural wonder, with its majestic glaciers, crystal-clear ice caves, and breathtaking icebergs.
